Paints and Coating Sector in India

Posted By Team MCG On


The domestic paints and coatings sector presents a significant opportunity owing to the rising emphasis on aesthetics and design. Product portfolios of Indian paint companies have undergone considerable improvements in the recent years.

Large scale urbanisation and developments in construction sector are the key drivers for the high growth in the decorative paints segment. Significant changes have also been witnessed in the marketing of paints and coatings. The decorative paint market witnesses peak demand during the festive months, September to December. Growth in the manufacturing sectors, primarily automotive and consumer durables, have contributed to the growth in the coatings segment. Per capita consumption of paints in India is around 2.5 kg.

Paints and coatings industry is broadly classified into Decorative Paints, Industrial Coatings. The paints and coatings sector is fairly organised and the organised sector accounts for roughly 65% of the total market. There are about 2,500 small scale manufacturing units in the unorganized sector that primarily focus on decorative paint segment as it requires low technical know-how. Industrial paints segment is technology intensive and largely comprises of organized players. The overall paints and coatings sector was valued at around INR 350 billion in 2013-14. The sector is expected to witness strong double digit growth over the next five years.

paints chart


Decorative paints accounted for 74% of the overall paint and coatings market in 2013-14. The paints and coatings market in tier II and tier III cities and towns are growing at a faster pace compared to urban markets. With urban market almost saturated, the focus has now turned towards tier II and tier III cities and rural market where there is steady increase in paints consumption and disposable income. Paint consumption in rural markets is expected to grow between 18-20% in 2013-14. Demand for decorative paints in rural areas are seasonal, especially during festive and wedding seasons and after monsoon. Driven by huge investments in industry and infrastructure, western and southern regions are the fast growing paint markets in India. High performance paints are widely used in bridges, ships, fuel pipes, chemical tanks, road markings, electronic appliances, steel, etc.,

Asian Paints is the market leader in the decorative paint segment with over 50% market share, followed by Berger paints at around 18%. Kansai Nerolac is the market leader in the industrial paints segment with a market share of around 35%. Nippon Paints, Sherwin Williams and Jotun are some of the international brands with significant distribution networks in India. Goodlass, Nerolac, Akzo Nobel, Denso, CDC Carboline, Tyco Adhesives, Ashish Coatings, Graco are some of the prominent names in the high performance coatings segment